Innovationen entstehen durch Multiplikation: H&M*Sims2: virtual shopping.
MobileStarbucks=Quickoder
TV*kinetic control=wii
Das erklaert uns Daniel Bischoff (Trendone, Kunde von mir).
Innovation basiert auf Kombi von existenten Maerkten und Kanaelen.
1.0: Attention, lean back, TV
2.0: Involvement, self publishing, lean forwad (weblin, social vibe(s))
3.0: immersion, 3d, collaboration (askwiki beta, pixta, kontextsensitive werbung zu voip, second life)
4.0: extension, self upgrade, kontextrelevante info always on (navball = gps game, geovector/japan, augmented reality 3d ads/hitlabnz.org, )
MobileStarbucks=Quickoder
TV*kinetic control=wii
Das erklaert uns Daniel Bischoff (Trendone, Kunde von mir).
Innovation basiert auf Kombi von existenten Maerkten und Kanaelen.
1.0: Attention, lean back, TV
2.0: Involvement, self publishing, lean forwad (weblin, social vibe(s))
3.0: immersion, 3d, collaboration (askwiki beta, pixta, kontextsensitive werbung zu voip, second life)
4.0: extension, self upgrade, kontextrelevante info always on (navball = gps game, geovector/japan, augmented reality 3d ads/hitlabnz.org, )
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