Was macht Firmenblogs erfolgreich?

Gibt es ne studie zu, hier:Blogging Success Study by Northeastern University and Backbone Media, Inc..



Zitate:

In order to identify the elements of a successful blog, the research team interviewed twenty corporate bloggers from companies of varied size and industry, and asked each blogger a series of standardized questions. (...)



[die Erfolgsfaktoren sind:]



The five factors identified by the participants were:



1. Culture

2. Transparency

3. Time

4. Dialogue

5. Entertaining Writing Style and Personalization





Mehr in der Studie ;)

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